Praxis works in three modes.

Bearing finds direction. Vector clarifies the path. Velocity creates movement.

Bearing

A focused diagnostic

Choose Bearing when something needs to change but you can't yet pin down the problem, or people disagree about what's causing it.

We'll speak to the people involved, follow the relevant decisions and examine the information they rely on. We then identify the problem, the risks and a sensible next move.

Vector

A research engagement

Choose Vector when you face a consequential decision: buying a platform, building a tool or changing how a growing team runs part of the business.

We'll investigate the options, test the assumptions behind them and compare their costs and compromises. We may recommend buying, adapting, building or waiting.

Velocity

A first useful version

Choose Velocity when you have enough direction to put a change into practice and want someone alongside you to make it happen.

We'll create, test or improve a workflow, tool, report or delivery plan. We put the first version in front of the people who'll use it, then use their feedback to decide what needs changing.

You don't need a finished brief.

Tell Gerard what's happening and what you need to decide or change. We'll work out which mode fits.

Before starting, we'll agree the purpose, scope, timing, cost and what you should have at the end. We'll also agree who needs to take part and when we'll review progress.

Talk to Gerard