Questions worth asking about problems worth solving.
Technology research, systems advisory and operational problem-solving for fashion and other design-led physical-product businesses.
Often, the best time to talk is before the answer is obvious, and before the wrong commitment becomes expensive.
Gerard Sweeney leads Praxis Lab.
Gerard spent fourteen years inside a UK design-led manufacturer with more than 100 employees, from its early stages through international growth and acquisition. His responsibilities crossed customer service, purchasing, production planning and the systems between them.
He later led technology inside an engineering scale-up and moved into fashion technology, including retail and merchandising, WSSI, product development and PLM-style systems. A revised production date and a revised seasonal plan both leave someone checking what else has to change.
Bearing finds direction. Vector clarifies the path. Velocity creates movement.
A focused diagnostic resulting in a clear problem definition, risk map and recommended next move.
A structured research engagement producing tested options, evidence, trade-offs and a practical recommendation built for the specific situation.
A hands-on engagement to create, test or improve a first useful workflow, tool, report or delivery plan. We agree scope and timing for each project.
Wholesale operations, brought together.
A wholesale operations workspace for fashion brands, sales agencies and showrooms.
Paisley brings retailers, buyers and brands into one workspace, then helps your team build a campaign list for a collection. Review your account choices alongside the buying contacts and missing information that need attention before outreach.
Paisley is a live product. Contact Praxis to discuss using it in your business.
Recognise the problem, but not sure what to do next? Email Gerard. He'll tell you whether Praxis is a fit.