A Praxis Lab product
Paisley
Wholesale operations, brought together.
A wholesale operations workspace for fashion brands, sales agencies and showrooms.
Keep retail groups, individual stores, buyers and brands in one shared workspace. See who belongs to each account, then use that information to plan a seasonal campaign.
Plan a campaign around the right retailers.
Choosing retailers for a collection involves two questions: do they belong on the list, and can you reach the right buyer? Paisley brings the retailer, buying contact and selection decision into one row. It makes missing buyers and email addresses visible alongside the commercial judgement.
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Manage the relationships behind each account.
A retail group, one of its stores and the buyer you speak to describe different parts of a commercial relationship. Keeping a separate record for each lets you retain the group structure while dealing with individual retailers and people.
For a fashion brand, Paisley brings together the retailers and buyers behind its wholesale accounts. For an agency or showroom, it also gives the brands it represents a place in the same workspace.
Retail groups and retailers
Keep group hierarchies and ownership alongside individual retailer records. Record country, region, retailer type and tier so the account carries the detail your team uses to understand it.
Buyers and contacts
Link buyers and contacts to retailers. Keep a person's details connected to the account they buy for, so your team can see where that relationship belongs.
Create and edit these records in Paisley, with supporting categories, channels and other reference information. User and organisation permissions control access to the workspace.
Keep the detail behind each brand close at hand.
For an agency or showroom, representing a brand means knowing who looks after the account, which categories it covers and where you represent it. Paisley keeps those details on the brand record, so a colleague can pick up the conversation with the same context.
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See which records need attention.
A new buyer or a changed store address can leave an account out of date. Paisley's overview puts recently updated records alongside open reviews, so your team can see what needs attention and open the relevant record.
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Would Paisley suit your business?
Paisley is a live product, and we welcome enquiries from fashion brands, sales agencies and showrooms interested in using it.
Tell us how you manage your retailers, buyers and brands today. We'll discuss whether Paisley fits your business and what getting started would involve.
The conversation can cover your existing records, who needs access and how your team would use the workspace.
Praxis started with a wholesale business.
A fashion sales agency held thousands of retailer and buyer records across spreadsheets, email and specialist platforms. People carried much of the knowledge connecting those records to brands, representation and market decisions.
We researched how the agency used that information, then worked out which relationships needed a consistent structure and which decisions still called for human judgement.
Praxis led the product thinking, research, data modelling, interface design and software development. We imported existing agency data and put the application in front of its users to check how the product reflected their business.
Growing through the wholesale season.
Paisley's wider direction follows the season from choosing accounts for a collection through invitations, appointments, order changes and commission.
Planned development
We plan to extend campaign planning into invitations and outreach, appointment management, order amendments and commission workflows.
Longer-term direction
We're exploring where recommendations and ranking could help teams make selections, alongside broader automation and reporting. Those ideas need to earn their place by helping with a specific decision or task.